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Join the Best Performance Marketing Course in Kochi and Become a Job-Ready Digital Growth Expert.

Performance Marketing Program.

Become a job-ready performance marketer mastering Google & Meta ads, funnels, data-driven optimization, and ad scaling with real account exposure through the Best Performance Marketing Course in Kochi.

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2 Months
90 Hours
2 Hours Daily
Type Online, offline
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Course Overview

Our Performance Marketing course is designed for those who are interested in developing effective digital marketing skills. Awarded as the Best Performance Marketing Course in Kochi, this course is designed to help you learn the skills that can be applied

  • Learn how to strategize, execute, and manage highly effective paid marketing campaigns on platforms such as Google Ads and Meta Ads, with a heavy focus on conversion, lead quality, and return on ad spend.
  • Acquire in-depth knowledge of analytics, tracking, and performance metrics, which will enable you to interpret data correctly and make informed marketing decisions.
  • Get real-world exposure through live projects, assignments, and case studies that will prepare you to tackle performance marketing challenges in a real-world setting with confidence.

Who can apply?

Who This Course is Perfect For

Students & Fresh Graduates
Aspiring Digital Marketers
Marketing Executives
Business Owners & Entrepreneurs
Career Switchers into Marketing

Pre-requisites

What You Need to Get Started

Basic digital marketing understanding

(Preferred, but not mandatory)

No prior paid ads experience required

Perfect for complete beginners!

Why Choose this Course
01

Education Based on ROI

Utilize Proven, Science-Based Techniques to Track, Measure And Improve Your Advertising Campaigns For Maximum Return on Investment.

02

Hands-on Experience Managing Live Advertising Campaigns

Manage Real Ad Budgets Through Google AdWords (Search) And Facebook (Social) As Well As Newer Developing Ad Platforms That Are On The Horizon Of Becoming Viable Advertisers.

03

Competencies To Enter The Job Market

Gain The Skill Set You Need To Adequately Prepare Yourself For Employment Opportunities With Appropriate Industry-Wide Training.

04

Conversion Rate Improvement / Optimization

You Will Learn All The Strategies And Tactics (E.G., Funnel Strategies And Responsive Design) Required to Increase The Volume of Leads/Sales And Optimize Your Advertising Campaigns.

05

Understanding How to Advertise Across Multiple Platforms

Gain Knowledge Of How To Effectively Target Various Types Of Customers Through All The Different Platforms (E.G., Google, Facebook, LinkedIn, TikTok, etc.).

06

Certification & Career Support

Earn AIBI certification and access internship opportunities to launch your performance marketing career with confidence.

Curriculum
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Performance Marketing Foundations

W1
Week 1
Module 1 of 3
  • • What is performance marketing vs traditional marketing
  • • Performance funnel: Awareness → Consideration → Conversion → Retention
  • • Key metrics: CTR, CPC, CPA, ROAS, LTV
  • • Attribution models & conversion paths
  • • Paid ads ecosystem overview

Practical: Funnel mapping for ecommerce & lead-generation businesses • KPI selection for different business goals

Audience, Psychology & Offer Design

W2
Week 2
Module 2 of 3
  • • Digital consumer behavior & buying intent
  • • Pain points, desires & objections
  • • Buyer persona creation
  • • Psychological triggers: scarcity, urgency, social proof
  • • Offer frameworks for performance campaigns

Practical: Persona creation worksheet • Writing hooks & offers for ads

Market Research & Media Planning

W3
Week 3
Module 3 of 3
  • • Keyword research for paid campaigns
  • • Competitor ad analysis (search & social)
  • • Platform selection based on business objectives
  • • Budget planning & channel allocation
  • • Campaign forecasting basics

Tools Introduced: Google Keyword Planner • Meta Ad Library • SEMrush / Similar tools (demo & concepts)

Practical: Competitor ad teardown • Media plan creation

Tools & Technologies

Google Ads

Meta Ads Manager

Google Analytics 4

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Google tag manager

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Google Ads

Meta Ads Manager

Google Analytics 4

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Google tag manager

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Ahref

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Career Outcomes

Graduates of this program can pursue these exciting roles:

Performance Marketing Executive.

Performance Marketing Executive.

Paid Media Specialist

Paid Media Specialist

Google Ads Specialist

Google Ads Specialist

Meta Ads Specialist

Meta Ads Specialist

Growth Marketer

Growth Marketer

Digital Marketing Analyst

Digital Marketing Analyst

100% Placement Support

Get dedicated placement assistance, career guidance, and interview preparation throughout your journey to success

Start Your Journey

Launch Your Career in Performance Marketing

Master paid advertising with a conversion-first, data-driven approach. Learn how to run, optimize, and scale high-performing ad campaigns across platforms with real-world exposure.

Duration: 3 Months

Intensive Training Program

Mode: Live online class

Interactive Sessions

100% Placement Support

Career Guidance Included

Apply Now

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We'll contact you within 24 hours

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Frequently Asked Questions

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